Friday, 2 November 2012
This is not a rant against supermarkets. Much as I like Andrew whitely's "Bread Matters" - a wonderful polemic in favour of Real Bread, this post is not driven by a critique of supermarket bread. I buy bread from Morrison's when I run out of my own. It is not sourdough but it makes do for breakfast. Recently our local store had a re-vamp and the veg section improved beyond belief.
However, I was in the bread section last month and I spied a couple of loaves, one cheekily called an artisan boule, the other, a white sourdough. Sourdough! In Morrisons! I picked it up and immediately knew something was wrong. It felt very dense.
Still, I bought it out of curiosity.
As you can see, it was not a pleasant loaf. We have all produced bad loaves, dense house bricks... However, we don't all try and flog it to the general public. I think that is what annoyed me,that someone might have picked it up and thought "hmm, sourdough, I'll give that a try" and then ended up binning it because it was inedible. The baker who passed it for sale surely knew instantly, as I had, that it had not proved properly. To be fair, I have been back to the store and the loaves have looked better, lighter. But I have not been tempted to buy another one.
Which reminds me, must go and get my starter out of the fridge tonight...